︎︎︎ STRONGBOW: COUNTRY AS

Iconic cider brand, Strongbow wanted to reignite relevance and increase consideration among Gen Z by tapping into culture-forward moments through its Strongly Aussie platform.

With Australia ranking third globally for country music and country-core dominating social feeds, there was an opportunity to connect the brand with a trend that felt distinctly local. 

In partnership with Strongbow, Urban List tapped into Gen Z’s country-core craze with a national content series, Country As and online hub leading to a Country Kick-On that positioned Strongbow at the centre of a culturally relevant moment.

From concept to final production, my role was creating a nostalgic, country inspired logo and concept, that met the style for both Urban List and Strongbow. Showcasing on all the assets such as the invites, digital hub, menus, socials and spatial installation graphics. 

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