Event Design
Branding
Campaign Strategy

︎︎︎ STRONGBOW: COUNTRY AS


In partnership with Strongbow, Urban List tapped into Gen Z’s country-core craze with bold content and a Country Kick-On that turned Aussie yeehaw nostalgia into cider-fuelled fun.

From concept to final production, my role was creating a nostalgic, country inspired logo and concept, that meets the style for both Urban List and Strongbow. Showcasing on all the assets such as the invites, digital hub, menus, socials, spatial installation graphics, and other event prints needs. 

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INITIAL LOGO SKETCHES
















I acknowledge the Gadigal and Cammeraygal People of the Eora Nation as the traditional owners of the land on which I live and work.

© Stella Li 2025